Creative Director and Editor-in-Chief of FOXYLAB NEW YORK.
Many designers don’t create newness anymore. We are living in the era of styling, and nowadays, fashion is all about mixing and matching. Therefore, it seems natural that many big fashion designers are digging into the archives of their houses—those lucky enough to head a brand with a long history.
To illustrate, during a recent men’s show of Givenchy, the artistic director, Matthew M. Williams, used the word “archives” repeatedly to describe the looks backstage. Furthermore, brands like Dior, Valentino and Steve Madden have used their extensive archives of fashion pieces to showcase and take inspiration from.
Challenges For Those New To The Fashion Industry
But what do you do if you are a new player in this big and expensive game called fashion—no big funding backup, no archives, no past, no cribs—and are starting from scratch? How