Local, national brands reveal special collabs

National and local brands have rolled out new collaborations celebrating the fusion of basketball and Indianapolis in honor of the 2024 NBA All-Star Weekend.

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From hats to handbags, these business partnerships showcase all the ways the NBA festivities can be paired with celebrity, fashion, food and entertainment. If you’re lucky, you can snag an accessory or join these experiences at pop-ups around downtown.

Check out these collabs.

Lids and St. Elmo’s Steak House

Lids, an apparel retailer, is partnering with Indianapolis iconic restaurant St. Elmo’s Steak House to offer limited edition hats and outerwear that celebrate Indiana’s love affair with basketball.

Some of the headwear in the collection, which you can get in either black or white, feature the St. Elmo’s Steak House logo. Other St. Elmo/Lids branded headwear sport the restaurant’s name, spelled in

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