6 Female-Founded Fashion Brands To Know This International Women’s Day

The tides in fashion have shifted over the past few years, with independent brands gaining more popularity and visibility thanks to the ever-rising role that social media plays in the lives of consumers. In celebration of this International Women’s Day, here are 6 female-founded brands to know in 2024.

Following a 20-year career at fashion house Missoni, Hanne Bloch launched her eponymous brand during the economic crisis in 2008. The Copenhagen-based swimwear and resortwear brand has today turned into a blossoming family business with all styles designed by Hanne in partnership with her daughter, Olivia.

Feminine, contemporary and versatile, the aesthetics of the brand is abundantly colorful—in stark contrast to the typical Scandinavian minimalistic silhouettes in monochrome shades. Hanne Bloch doesn’t follow the seasonal timeline in the industry, and instead drops timeless collections that defy trends and are made to be worn by women of all ages.

Nué, the Ukrainian prêt-à-party brand known for sparkling day-to-night clothing, was founded in 2019 by Viktoria Udina. Having always been passionate about fashion and styling, Udina decided to leave her job in finance and embrace the creativity and experience she has gathered assisting her family’s textile company over the years—and Nué was born.

Known for its form-flattering designs featuring rhinestones in abundance, Nué quickly became the brand seen on the who’s who of the fashion industry. The brand’s distinctive aesthetics and mood-boosting garments were an instant hit—within 5 months of its establishment, Udina and her team went to Paris and had a buying appointment with luxury retail platform LuisaViaRoma, and went on to engage almost all the top retailers despite the uncertainty brought on by the pandemic.

Despite the war affecting all the supply chains and slowing down the development of the brand, Udina says Nué still showed growth in 2023. The founder’s main goal today is to maintain brand awareness worldwide, work on new development directions, and proudly show Made in Ukraine garments.

Worn and loved by A-list names like Sofia Richie Grainge, Hailey Bieber and Rosie Huntington-Whitley, Heaven Mayhem has become the only label that mattered in 2024 for oversized earrings and wearable luxuries. Founded in 2023 by Creative Director Pia Mance, the Los Angeles-based brand’s collection of statement pieces are made to elevate the everyday uniform.

Mance says she always found herself rummaging through her grandmother’s jewelry box growing up, and obsessing over vintage accessories. Inspired by heirloom keep-sakes, Heaven Mayhem was born out of the love for style that withstand time and the belief that you’re never fully dressed without a classic statement. The brand’s new collection of earrings have just launched in February, and are set to become this Spring’s hottest must-have accessories.

Launched in 2015 in London, Rat & Boa is no longer the well-kept secret only amongst those in the know. Thanks to its seductive yet flattering silhouettes and bold use of colors and prints, the brand has quickly attained cult status upon its initial launch and steadily gathered a loyal following, with its current fanbase standing at 1.5 million on Instagram alone.

Co-founded by friends Valentina Muntoni and Stephanie Bennett, Rat & Boa was launched with a few classic pieces that the cofounders photographed themselves. Over the years, Muntoni and Bennett added carefully designed and curated collections to their DTC site—in 2020, the label expanded its ready-to-wear offering to include soft tailoring, and in 2021, a swimwear category was introduced, in addition to the statement dresses the brand’s known for. The cofounders have also taken steps towards a more sustainable practice, and say that they are going to evolve and improve constantly across every element of the business to ensure that the brand everyone loves, lasts.

Selling only 8 styles of handbags on its e-commerce site, Freja New York has become the go-to brand for functional yet stylish arm candies that are crafted using top quality vegan leather. The brand’s founder and Creative Director, Jenny Lei, has launched Freja straight out of college, with no formal design training—but a deep understanding of what women need in handbags and a drive for perfection.

A serial-preneur from a young age—Lei ran a successful Instagram account on vegan receipes/cookbook during her high school time in China, and subsequently started a drop shipping business during her early twenties which saw her graduating her postgraduate degree from Cornell with no student debt—Lei decided to take a chance on herself and launch Freja. Having self-funded the business since day one, Lei spent a year perfecting the ultimate tote for busy women. Four years and over 30,000 bags sold later, Lei has proven her belief and says she will soon be adding new exciting styles to the Freja classics loved by the brand’s loyal fans.

Andreeva, a Ukranian label featuring distinctive fabrics and techniques, is a family creation of mother and daughter duo Olga and Marina Andreeva. Born out of Olga’s childhood memories of her grandma’s clothing and the desire to celebrate all aspects of femininity, Andreeva’s original silhouettes are both timeless and comfortable, with a philosophy focusing on designs for women by women, and styles flattering all body shapes.

Famously praised by Anna Wintour on its innovative technique and design, Andreeva’s collections of hand-knitted pieces in high quality yarns, jacquard coats and jackets can now be found on a number of high end platforms as well as at the brand’s retail presence during New York Fashion Week.

Related Posts