Hispanic Heritage Month is in full swing, so now, more than ever, is the time to amplify and support Hispanic and Latin-owned fashion brands and creators. Since 1968, the annual celebration started by California Congressman George E. Brown has served—and grown—as a way to recognize the contributions of the Hispanic community.
It’s more than just awards ceremonies, billboards and parades. This is a time to recognize some of the most cutting-edge and talented Latin fashion designers in the fashion industry. That includes sportswear brands, high fashion and brands that honor Hispanic history and craftsmanship.
Esther Beniflah Waxman is a Miami-based Latin talent manager, PR powerhouse and marketing pro who is no stranger to working with Latin fashion brands and creators. She sees this month as holding a profound significance.
“It’s an opportunity to celebrate the rich contributions of Hispanic and Latinx individuals in the United States,” said Beniflah Waxman. “It’s not just a cultural celebration, it’s a moment to recognize the diverse talent within the Hispanic community, highlighting Latin American designers is something we should do year-round, to acknowledge true talent.”
Let’s face it: Hispanic fashion brands are overlooked in the fashion industry and can easily get overshadowed at large-scale events like New York Fashion Week. While Hispanic designers like Oscar de la Renta and Carolina Herrera have paved the way for today’s talent, there’s still work to be done.
“I do hope that Hispanic Heritage Month transforms how Latin fashion brands are perceived,” she said. “It’s crucial to eliminate stereotypes that pigeonhole ‘Latino’ fashion brands as solely colorful or tailored for specific body types. Embracing this diversity and breaking free from limiting stereotypes will enrich the fashion industry and celebrate the uniqueness of Latin fashion brands.”
Hispanic Heritage Month helps play a vital role in empowering fashion designers and creators and giving them the recognition that they deserve. “It encourages the fashion industry to diversify and embrace voices that may have previously been overlooked. It serves as a reminder that diversity in fashion isn’t merely about representation; it’s about enriching the creative landscape.”
Here, Beniflah Waxman highlights five Hispanic fashion brands to check out and support before the month is over.
“This is a Colombian brand which epitomizes the essence of volume and excess in fashion,” said Beniflah Waxman. “It’s inspired by antiquity, and Diego Aldana’s creations exude drama and extravagance, catering to determined women unafraid of the spotlight. His pieces seamlessly integrate these elements into everyday life and grand events.”
“This brand redefines minimalism with meticulous craftsmanship and premium fabrics from Peru,” she said. “These garments are resistant to fraying, tearing, and wrinkling while ensuring exceptional absorbency. Their basics are designed to last for many years, reflecting a commitment to enduring elegance.”
“This woman-owned brand celebrates femininity and creativity, and pays homage to individuality and roots,” said Beniflah Waxman.
“Andrea takes pride in her close collaborations with skilled artisans who offer their expertise and passion into every aspect of their fashion production. They breathe life into their designs, weaving a tapestry of artistry and innovation. It’s a harmonious partnership that not only celebrates timeless craftsmanship but also preserves the heritage of their craft, ensuring that each creation tells a story of dedication, authenticity, and beauty.”
“Pablo Ramirez’s eponymous brand from Argentina challenges conventional color norms,” she said. “He he only designs in black and white, and his collections are a testament to timelessness. They’re enduring pieces to be cherished forever. Ramirez rejects passing trends in favor of lasting designs that stand the test of time, and can be passed down through generations.”
“The sustainable fashion brand is renowned for its artisanal, fair trade, and ethically sourced pieces with origins in Mexico,” said Beniflah Waxman. “Founded by Gabriela Prendes, her slow-fashion brand has a buzzy, devoted social media following their viral distressed fringe pieces, which have been worn by Hailey Bieber, H.E.R, Halsey, Ciara, Tove Lo, and Jessie J. I love this brand because they’ve managed to achieve global recognition, all while proudly acknowledging and celebrating their Hispanic heritage in each collection.”
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