Jordyn Woods Dives Into Fashion Brand Building, Navigating Criticism, and Beyond

Model-turned-entrepreneur Jordyn Woods has always served major style inspo, whether sporting daring crochet pieces or bold red looks. In January, the star launched a clothing brand, Woods by Jordyn, with the goal of empowering and celebrating every type of body. “We exist with one mission,” reads the brand’s mission statement, “to elevate, express, and exude confidence and individuality by providing attainable luxury garments.”

Woods recently welcomed Revolt TV hosts Rashad Bilal and Troy Millings into the Woods by Jordyn headquarters, sitting down to discuss her journey as a founder and designer, emphasizing that she’s mostly driven by a desire to build a legacy for herself. “I’ve done so many collaborations with different companies, and they were always successful — I sold out a lot of different collections,” she recalled. “I wanted to build something for myself.”

Woods’ history of partnerships with brands includes notable collaborations, such as her partnerships with Kylie Cosmetics, in 2018, Boohoo, in 2019, and PrettyLittleThing, in 2020. Woods by Jordyn, however, is all hers, and she makes it clear that she’s diligent about being involved in every aspect of the brand. “When you’re creating your own company, if you aren’t hands on, then other people have excuses as to why it didn’t work out,” she said. “If I’m hands on with everything, then I can know what’s going on every step of the way.”

The model had already dabbled in creating her own clothing line with the size-inclusive activewear brand woods-body-positivity-mental-health-secndnture?utm_source=yahoo&utm_medium=syndication&mbid=synd_yahoo_rss” data-ylk=”slk:SECNDNTUR;elm:context_link;itc:0″ class=”link “>SECNDNTUR, but Woods by Jordyn comes with a new level of confidence in the craft. “I think in SECNDNTUR I wasn’t fully confident with some of the things that I put out,” she said. “I ended up putting out something that I didn’t fully believe in.”

Woods made sure things were different this time around — and it has paid off. “Somebody went on social media and bashed me for [my products], but I had all the facts. I was super happy with my product, so I was ready to stand behind it,” she explained. “If I had any doubts about it, I would have been like, ‘You know what? They’re right.’”

With product quality now a top priority, Woods has learned a valuable lesson in the practice of patience as an entrepreneur. “I need to put something out so people don’t forget about me, but I also want to make sure that it lives up to the quality of what I’m trying to create,” she said. “I’m constantly stuck in the battle of losing patience but knowing I need to stay patient because it’s worth it.”

Social media plays a major role in Woods’ business, and the 25 year old is well aware of the advantages and pitfalls that come with that. “There is a lot of beauty in being able to have a platform, to be able to make money from home, and have the luxury of reaching people all around the world,” she noted. “But I do think that there are a lot of narratives pushed on social media that are very toxic for younger generations. There’s no line between reality and the internet anymore.”

Despite the possibility of toxicity the internet brings, Woods remains conscious of the power that platforms like Instagram have in sharing her story, and she plans to use it to the best of her ability. “I really want people to get to know me. In this upcoming chapter of my life, I want to show who I really am,” she said, “what I do on a day-to-day basis, how much work and love I put into things. A new era and shift in who I am is happening — and it’s going to happen a lot through social media.”

It’s clear that Woods already sees Woods by Jordyn as a success, but she hopes to expand the business through pop-ups, franchising, and influencer marketing.. “If I’m putting things out that people are loving, that they feel confident in, that they’re having their core memories in,” she said, “if they’re wearing this dress and living their life in it, then I already succeeded.”

Watch the full interview now on

Originally Appeared on Teen Vogue

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