RoiTheMakeupArtist Named Top Makeup Artist Business in the Bay Area

SAN FRANCISCO, CA / ACCESSWIRE / August 11, 2022 / In March 2022, Soeleish San Francisco Magazine released its much-anticipated beauty edition, naming the top 30 makeup artists in the Bay Area. The purpose, the magazine stated, was to save both local residents and tourists to the area from struggling to find the perfect beautician for their needs. Representatives from Soeleish did months of research, reviewing and interviewing numerous local beauty salons and artists, before making their carefully curated selections. The magazine looked into all arenas of beauty: hair, makeup, nails, skin, lashes, eyebrows, and more.

RoiTheMakeupArtist, Thursday, August 11, 2022, Press release picture

RoiTheMakeupArtist, Thursday, August 11, 2022, Press release picture

The coveted top spot was awarded to local company RoiTheMakeupArtist, which provides a variety of makeup services. The cover of Soeleish San Francisco’s beauty issue featured the owner and founder, Filipino-American makeup artist Roi Santos.

Soeleish San Francisco Magazine is the first magazine to cater specifically to San Francisco entrepreneurs and small business owners. They are a business, lifestyle, information, and technology publication that highlights the accomplishments and achievements of small business owners in San Francisco. The monthly magazine has nearly 500,000 combined email contacts and social media followers. Part of Soeleish’s goal, not just for the beauty issue but overall, is to introduce the millions of yearly tourists to all the excellent small businesses that the Bay Area has to offer.

As Soeleish’s March 2022 issue shows, RoiTheMakeupArtist is swiftly becoming the area’s go-to business for celebrities and features an ever-growing portfolio of high-profile clientele. The company, based in San Mateo, California, has established itself as a brand that often features Filipino celebrities but is open to anyone looking to create a dynamic look.

Recently featured on CNN Philippines, the company has been in Filipino news for years and is now being recognized in the US. For example, in May 2022, RoiTheMakeupArtist was featured on “Dapat Alam Mo”, a national television show in the Philippines; the company has also been featured in the Philippine Star Newspaper, one of the more prominent Filipino newspapers.

US coverage of the company, known locally as a successful small business catering to both trendy and classic makeup looks, includes MaxHealth Magazine (June 2021) where RoiTheMakeupArtist was highlighted on the cover and the business selected as the magazine’s featured celebrity makeup artist provider.

RoiTheMakeupArtist is well known as a company that advocates for gay rights and is known for its work in promoting tolerance. The company has been featured in Raynbow Affair, and the founder Roi Santos has also graced the cover of Outré Magazine for the June 2021 pride edition along with his partner Jorge Gonzalez. The company also advocates for other Filipino small businesses and routinely features Filipino businesses on its company Instagram page.



The company’s founder is a licensed cosmetologist who has worked in the industry for over a decade. Santos has cultivated a list of celebrity clients for his company and has garnered a respected reputation shared by word of mouth for the most part. A spokesperson for RoiTheMakeupArtist said: “At this point we do very little traditional advertising. We serve one celebrity and they share their experience with their social circle, who all come for services, and it goes on from there.”

Founder Santos was born in the Philippines and relocated to San Mateo in his youth. He gained experience at Barberia Salon in Foster City, and created the salon’s MYA (Make Yourself Amazing) brand; he then served as the Service Coordinator at Sephora in Burlingame before striking out as an independent small business owner and from that point has seen RoiTheMakeupArtist grow significantly as a brand.

The company represents the Abby Skin Care Clinic for the Bay Area and offers a number of services, such as creating one of a kind makeup looks for clients for photo shoots, commercials, glamor shots, professional headshots for actors and actresses, and more. Since the pandemic has drawn to a close, the company even offers limited availability to fly out an artist to provide makeup looks on location for clients.

As of April of 2022, RoiTheMakeupArtist has looked into expanding as a company and has hired a director and producer for an upcoming Masterclass which will teach makeup skills such as matching makeup products to all different skin types. The class will emphasize enhancing one’s natural look, choosing products, and highlighting the latest trends.

The company’s goal for clients involved in the Masterclass is to teach them how to personally apply makeup for various occasions in a seamless manner, offering tips and tricks that celebrities use, so anyone can recreate these looks. The Masterclass will initially be online via Zoom with a monthly fee, and there are plans to expand into face to face classes across the US.

RoiTheMakeupArtist is a makeup artistry business based in San Mateo, California. The company offers a variety of services including makeup looks for photoshoots, commercials, headshots, and more. The company accepts bookings primarily via Instagram (@roithemakeupartist).

Photography: Al Caldejon

SOURCE: RoiTheMakeupArtist

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