That shoe, of course, wound up being just as iconic as the album – thanks in no small part to Kanye’s exacting attention to detail. “We don’t want something mall,” Kanye once told VanHook, who notes, “It couldn’t be basic, it couldn’t be cheap.”
NikeCraft Mars Yard 1.0
Tom Sachs is bothered by his Nike sneaker’s hype. “When I first got involved with Nike, the motivation was to make a sculpture for everyone,” the artist says. “So when it became so coveted, it was really annoying.” The appeal is obvious: the shoe is packed with rare technologies intended for serious use.
“I gave a pair to a friend who later asked, ‘Oh, do I get the new ones, too?’ And I said, ‘No, because the Mars Yards are still in the box on your mantel, so you didn’t pass the test.’ Another friend of mine wore them to