In pictures: End. opens first international store in Milan
// End. continues its store expansion programme with its first international location in Milan
// The new store is the luxury fashion retailer’s ‘most ambitious concept to date’, featuring three storeys of premium retail space
End. has opened its first international store in Milan, following recent openings in Manchester, Newcastle and Glasglow.
The luxury British retailer who specialises in trainers and streetwear, described the new location, at Via Mercanti 21 in the “cultural heart of Milan” as its most ambitious concept to date, featuring three storeys of premium retail space, including a dedicated sneaker zone.
While the top floor, which has a triple-height atrium and a view of the Duomo di Milano, is dedicated to womenswear.
Chief executive Parker Gundersen said: “Creating inspiring retail concepts is a key element of our strategy at End. and I’m so pleased with how well this project has come together in Milan.
“It’s