Rapper Coi Leray Stars in Snipes’ Campaign Promoting Its New Apparel Collection

Snipes has tapped rising rap star Coi Leray as the face of its latest streetwear apparel campaign.

With the new partnership, the retailer said the rapper will bring her “unique style and sensibility to the world of fashion and streetwear,” and offer a fresh perspective to the brand.

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For the campaign, Snipes said the rapper will appear as the main character in a video delivered through the lens of a GTA-style game. She will serve as its main character, according to Snipes, and the video will open up with her “navigating the bustling streets of Miami and exploring the Snipes 2.0 store.” 

As the video progresses, Snipes said Coi Leray navigates several green room moments before a performance, trying on outfits from the retailer’s Q1 apparel collection alongside her stylist. Here, she also speaks about her path to success, the inspiration behind her music and the

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