For the third season in a row, Afterpay has partnered with IMG as the official presenting partner of New York.
With each season, Afterpay progresses in its goal of bringing fashion week to more consumers than ever and the company has announced fashion enthusiasts will be able to unlock access to NYFW through specially designed NFTs this September. These digital collectibles, or keys, will give owners an invitation to traditionally exclusive experiences and products and ownership of art created by designers.
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“NFT technology enables new connections between designers, brands and their audience through myriad applications, whether that’s unique and exclusive digital content through to proof of ownership and virtual garments,” said Geoff Seeley, chief marketing officer at Afterpay. “Our goal with New York Fashion Week has been to unlock greater access to fashion, and this season we are looking to eliminate more of the barriers to participation