Parents furious after Dior launches baby skincare and perfume line

Parents have been left furious after a popular fashion brand launched a baby skincare and perfume line, saying youngsters categorically don’t ‘need’ beauty products.

Dior has unveiled a new range of beauty goodies aimed at babies and children, which some people think is an ‘adorable’ idea, while others can’t believe what they’re seeing.

The designer fashion brand actually once had a ‘baby care line’, launched back in 1970, but it was later discontinued.

However, it’s decided to give it another stab, having made the bold decision to ‘revisit Baby Dior’.

It comes after Dior Perfume Creative Director Francis Kurkdijan joined the brand back in October 2022, telling WWD: “One of the projects I had in mind was revisiting Baby Dior.”

Kurkdijan continued: “Christian Dior evoked his childhood many times as a very happy and joyful period of his life.

“The scent and the baby care line were discontinued, and

Read the rest