The announcement also comes on the heels of several key luxury brands such as Coach, Moncler, Gucci, and Balenciaga announcing fur-free collections, as the fashion world embraces sustainable and cruelty-free manufacturing.
In a statement to Hypebae, Thomas Pietsch, the head of Wild Animals in Entertainment and Textiles at FOUR PAWS praised the “momentum with banning fur farming” in fashion, calling it a “major turning point”.
“What we are witnessing is consumers saying en masse that they want the brands they buy from to be in favour of animal welfare,” he added.
He also called out Paris and Milan fashion weeks which “have still not decided to go fur-free”, calling the delay to join the anti-fur movement “wholly unacceptable”.
Mimi Bekhechi, PETA’s