How Companies Use AI to Predict Fashion Trends

  • Artificial intelligence is helping fashion brands understand consumer behaviors and demands.
  • The startups Spate and Fashable use AI insights to identify style trends for clients.
  • Fashable’s cofounder told BI he envisions brands and customers using AI to cocreate in the future.
  • This article is part of “Build IT,” a series about digital tech and innovation trends that are disrupting industries.

Artificial intelligence looks poised to change fashion at blistering speed. A 2023 report from the management consultant McKinsey & Company estimated that generative AI could add up to $275 billion to the industry’s operating profits over the next three to five years.

Industry leaders seem similarly optimistic. The Business of Fashion and McKinsey said that in a survey they conducted, about 73% of fashion executives said they planned to prioritize

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