SHEIN X Helped This Black Fashion Designer Go Global

SHEIN X Helped This Black Fashion Designer Reach A Global Audience

The SHEIN X incubator program is amplifying Black-owned fashion brands through collaborative collections available on SHEIN.


The SHEIN X incubator program is doing its part in amplifying Black-owned fashion brands through collaborative collections available on SHEIN.

Founded in 2021, the SHEIN X Designer Incubator Program empowers creativity by guiding independent fashion designers and artists through the process that brings their ideas to life – from product development to manufacturing, to marketing and supply chain logistics. Since its launch, nearly 3,000 designers and artists from around the world have been able to leverage SHEIN’s resources to sell their original creations to SHEIN’s global audiences.

In September, SHEIN announced an investment of an additional $50 million into the SHEIN X program over the next five years. This brings the company’s total investment to $105 million through 2028.

On the heels of the announcement, SHEIN welcomed

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