SHEIN X Helped This Black Fashion Designer Go Global

SHEIN X Helped This Black Fashion Designer Reach A Global Audience

The SHEIN X incubator program is amplifying Black-owned fashion brands through collaborative collections available on SHEIN.

The SHEIN X incubator program is doing its part in amplifying Black-owned fashion brands through collaborative collections available on SHEIN.

Founded in 2021, the SHEIN X Designer Incubator Program empowers creativity by guiding independent fashion designers and artists through the process that brings their ideas to life – from product development to manufacturing, to marketing and supply chain logistics. Since its launch, nearly 3,000 designers and artists from around the world have been able to leverage SHEIN’s resources to sell their original creations to SHEIN’s global audiences.

In September, SHEIN announced an investment of an additional $50 million into the SHEIN X program over the next five years. This brings the company’s total investment to $105 million through 2028.

On the heels of the announcement, SHEIN welcomed

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15 Black-Owned Fashion Brands We’re Shopping Right Now

Fashion has always been one of the best ways to express your individuality and personality. But it’s no secret that despite how much fashion influences our lives and culture at large, the fashion industry has long underfunded and underrepresented Black designers and Black-owned fashion brands. 

Thankfully, the times are changing. In recent years, there has been a growing movement to support Black-owned fashion brands and to recognize the contributions Black designers have made to culture. There are so many Black-owned fashion businesses to shop, but we’re highlighting 15 brands that are making waves in the industry right now. Keep reading to find out what makes them all so special.

Telfar Medium Black Shopping Bag


Established in 2005 by designer Telfar Clemens, this Black-owned accessory and clothing brand has taken the world by storm: It garnered a shoutout from Queen Bey herself in “Summer Renaissance,” and Tracy Ellis Ross recommends the Telfar bag as a

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20 Black-Owned Fashion Brands You Should Be Paying Attention To

Robyn Mowatt

Robyn Mowatt is a Staff Writer at Okayplayer where she…

Pink Telfar Bag from a Black-owned fashion brand

Photo by Edward Berthelot/Getty Images

Black-owned fashion brands deserve some love. Here’s a look at 20 stylish Black-owned brands that are on our radar.

In 2020, Black-owned fashion brands were heralded in a way that pushed them to the front of the fashion industry. With an uptick in coverage, these brands (and their designers) began to get the recognition they’d always deserved. Many of their collections flourished by word of mouth before they became embraced by the mainstream. But even before the acclaim, it was apparent that these designers were uniquely gifted, creating expressive and intricately designed pieces in streetwear and workwear.

If you’ve been searching for something to round out your go-to officewear or makes sense for your ever-changing tastes, you’ve come to the right space. Below, you’ll find an assortment of

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Black Fashion Designers Reflect on Racial Reckoning

Following the murder of George Floyd in May 2020 and the subsequent racial reckoning, several corporations released statements in solidarity with the Black community and announced their commitment to fighting systemic racism. This materialized in an influx of Black business incubator programs and grants, companies donating to antiracism organizations, roundups of Black-owned brands, and articles calling on readers to invest in Black businesses. But three years later, the industry seems to be regressing. As another Black History Month closes, we reached out to four Black fashion founders to discuss the status of antiracism work in fashion.

Twenty-twenty was marked by a wave of activism in the fashion industry. To ensure it was more than a trend and rather the start of lasting change, several organizations set out to hold brands to task. Aurora James’s Fifteen Percent Pledge publicly called on corporations to dedicate at least 15 percent of

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