How K-pop’s Biggest Girl Group Has Taken Luxury Fashion By Storm
In the wee hours Friday morning, a phenomenon will erupt on the internet. Blackpink, the world’s biggest all-girl group and most successful girl group in K-pop history, will release their first new single in nearly two years.
“Pink Venom,” as the song is titled, has already caused a sensation before its release. The past week of teaser images and videos released on social media have crossed millions of eyeballs and inspired frenzy among their fans, a global audience that — judging from the group’s Instagram following alone — is larger than the population of a mid-sized European country. “Pink Venom” is part of the forthcoming album, “Born Pink,” which is expected in mid-September and will be accompanied by a world tour.
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What Blackpink has done better than any girl group before it is leverage fashion as a tool to position its members as larger-than-life idols