Adaptive Clothing Brands | POPSUGAR Fashion

The need for adaptive clothing brands is more transparent than ever as a search for easy-on, functional, and stylish items yields very few results. And the companies that do offer solutions for those living with disabilities maintain they have yet to see most mainstream brands introduce similar adaptable features to their products.

Tommy Hilfiger and Brooks Brothers actually have MagnaReady to thank for the technology necessary to bring adaptive clothing to the retail space — the company, started by Maura Horton in 2012, pioneered and patented a total of four magnetic closures that are today used as a creative solution in design at both heritage fashion houses. On the lingerie front, Liberare‘s magnetic front fasteners and assistive grip loops for a no-pinch closure have given way to bestselling wireless bras since 2022, and Victoria’s Secret is fast following in its footsteps, also applying sensory-friendly fabric and adjustable and convertible

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Design, Engagement And Branding Tips For Companies

Industrial designer and founder of Jackson Hedden, LLC.

In the world of fashion today, the recycling of styles in different colors and materials has left the world hungry for more. Many times, people have to decide whether fast fashion that is more affordable and readily available is the best way to express their individuality while keeping budgetary restrictions in mind. Others who can afford it may dabble in big-name brands like Gucci or Louis Vuitton to express their individuality; some may enjoy wearing these brands because they allow them to flex their financial status. Whether you fall into the first category or the second, the goal of expressing your individuality and personal style is still a hard one to achieve. You have all of these brands copying and pasting styles back and forth in an attempt to stay relevant while also pushing the boundaries in the world of

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Why luxury brands are teaming up to acquire stakes in their suppliers

The trend has accelerated since the pandemic. “After Covid-19, some of these manufacturers didn’t recover and some of them are going under. These are opportunities, and targets, for other brands or competitors to buy them,” says Stellae’s Daguillard. He adds that suppliers are attempting to modernise and remain competitive, including through the use of AI and robotics, and scaling teams — all of which requires investment

Luxury fashion supply chain consultant Dorcas Payne agrees, adding: “These manufacturers don’t get much investment or attention. They’ve constantly got to look for new clients and find ways to keep themselves afloat.”

More pros than cons

There are a number of upsides to brands using their combined firepower to acquire significant stakes in their suppliers. The deals will give each company a cost advantage and greater control over their supply timelines and processes. With the investment from Prada and Zegna, Luigi Fedeli

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The Drum | Can The Return Of Burberry’s Knight Rescue Fashion From A Fate Worse Than Death?

Emma Barratt, global executive creative director at branding consultancy Wolff Olins, details the impact of Burberry’s logo change and why it might spur other luxury brands to follow suit.

Under Daniel Lee, its new chief creative officer, Burberry has looked to its past for its new brand identity and, paradoxically, emerged more future-facing.

Burberry’s new serif logo, along with the brand’s equestrian knight symbol, marks a long overdue pivot in modern luxury branding. A world that has been dominated by a consciously blank minimalist aesthetic in recent years.

Under its previous creative figurehead, Ricardo Tisci, the brand adopted a Peter Savile-designed wordmark and a very modern interpretation of a heritage TB monogram. The reasoning behind this shift was that modern minimalism makes the brand more accessible and appealing to a younger generation of digital natives and the Chinese market in particular.


It didn’t hurt that the identity was well suited

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Best Australian Jewellery Brands to Shop to Elevate Your Outfits

As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. POPSUGAR has affiliate and advertising partnerships so we get revenue from sharing this content and from your purchase.

Working on my own jewellery brand for the last year, it’s been fascinating to see how one pair of earrings can look so different on each person. Every consideration matters from size to shape and colour to gem cut. Circle dangles can look delicate on one person and intense on the next. Each piece tells a story and helps someone express themselves.

And now with the growth of Australian jewellery brands over the last couple of years, expressing yourself via quickly shipped and locally designed pieces has never been easier. It makes us very excited. Because more brands equals more options! And that means outfits everywhere can go from plain to slayin’ with a few

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The 22 Best Jewellery Brands of 2022

When it comes to the best jewellery brands, there is so much choice that it can be quite an overwhelming category to shop from. Whether big and bold or small and dainty, the options are endless. As a fashion editor, one of my most-asked questions is probably “Where can I find a fabulous piece of jewellery?” As a huge jewellery fan, I’m more than up for sharing my latest obsessions and fantasy splurges from brands like Seb Brown or Cece Jewellery

Once you start wearing jewellery in a more obsessive way, it becomes part of your everyday look, and you can’t be without it. I’ve been known to run back home and put my favourite signet ring on or my beloved hoop earrings in. So what is it about jewellery that makes you feel positively naked if you’re not wearing it? It can elevate the most basic of

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Africa’s coolest fashion designers will soon have their clothes in a s

When you visit a chic shopping area–say, the Meatpacking District in New York or the Champs Élysée in Paris–you’ll find the best-known luxury brands of our time, from Chanel to Tory Burch. The vast majority were founded by white designers, with a distinctly Western point of view.

Amira Rasool [Photo: The Folklore]

Amira Rasool thinks this is a problem; she’s on a mission to help African designers to take their place among their American and European counterparts. Four years ago, she launched The Folklore, a marketplace that curates top African designers, like Ahluwalia or Thebe Magugu. But on September 7th, the company is expanding beyond single item sales, and will soon be unveiling a new platform called The Folklore Connect that makes it easy for retailers to place bulk orders from these designers to get their clothes in front of new customers.

Rasool grew up loving fashion and

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