Fashion Brand AYR Is Redefining All-American, Timeless Staples

When longtime friends Maggie Winter and Max Bonbrest first launched their fashion brand AYR (which stands for All Year Round) in 2014, they had no idea it would be so successful. The slow fashion brand has an ever-expanding line of womenswear and menswear.

The brand has been called everything from “coastal grandmother” to “best basics” and an “Oprah-loved brand.” Internally, they create “seasonless, ageless, effortless apparel for everyday life,” said Winter. “‘Old soul clothes for a new era’ as we say.”

Denim makes up roughly half of their business, every year. So it makes sense that AYR is known for their signature pieces, like The Secret Sauce wide-leg jeans for women. “It’s a super versatile pair of jeans that can be dressed up or down, and goes with a ton of different shoes,” said Brigette Deshais, the vice president of womenswear.

“It’s also so

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