Spirits Brands Tap Into Fashion’s Obsession With The Wild West

Fashion is obsessed with the Wild West. Just look at Pharrell’s viral Louis Vuitton runway show at Paris Fashion Week, “Paris, Virginia,” or Private Policy’s show at New York Fashion Week, which had models in farm chic workwear, stomping down a hay-filled runway.

Fashion brands like Miu Miu, Prada and Brioni have looked to the west for their 2024 collections, not to mention Paul Stuart, Celine by Hedi Slimane and Brunello Cucinelli. The #coastalcowgirl trend first went viral on TikTok, fusing together the vibes of Los Angeles and Nashville into outfits that combine chunky belts with ruffled maxi dresses and button-up

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