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This editorial is sponsored by Visa 

If you are a true fashion girl, you know that the only thing that beats luxury is a good one-of-one find. Unique buys and custom-made pieces are the easiest ways to make a fashion statement. Turning heads as a trendsetter becomes an even better feeling when you use that fashion statement to put others on to a new designer or brand.

This year, She’s Next in Fashion, Empowered by Visa – an annual program that provides a cash grant and marketing support to women-owned small businesses– includes a bevy of boutique lines specializing in bespoke luxury, pret-a-porter designer wares and unique pieces for special occasions. Get into it!

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(MENAFN- Zex PR Wire)

London, UK, 27th May 2023, zex pr wire , Rachel O’Mahony, a British fashion designer and owner of two fashion brands, knows a lot about starting a business and making it a brand. Having a successful business can take a lot of time, but with tips and tricks from someone who is already a brand leader, she takes the guesswork out of it for startups.

Recently, Rachel O’Mahony talked about how to start a fashion brand and how to keep it successful among the target market internationally. The tips and secrets shared by her are according to the market for the textile and fashion industries and can be applied to other industries generally as well. Rachel consults with new designers often as part of her business and enjoys seeing other designers succeed in the competitive industry.Rachel had started a brand named Aloura London with her university

Creative Director and Editor-in-Chief of FOXYLAB NEW YORK.

Many designers don’t create newness anymore. We are living in the era of styling, and nowadays, fashion is all about mixing and matching. Therefore, it seems natural that many big fashion designers are digging into the archives of their houses—those lucky enough to head a brand with a long history.

To illustrate, during a recent men’s show of Givenchy, the artistic director, Matthew M. Williams, used the word “archives” repeatedly to describe the looks backstage. Furthermore, brands like Dior, Valentino and Steve Madden have used their extensive archives of fashion pieces to showcase and take inspiration from.

Challenges For Those New To The Fashion Industry

But what do you do if you are a new player in this big and expensive game called fashion—no big funding backup, no archives, no past, no cribs—and are starting from scratch? How

“That was big for me,” Mills said. “They actually reached out to me. I wasn’t sure if I’d be able to cover the vendor fee, but we worked something out. It made a big difference. I was busy that whole weekend. We kept getting close to running out of everything. That kind of pushed me to try to get my own store.”

Mills enlisted the help of Detroit-based brand marketing firm Ask Jennyfer, owned and operated by Jennyfer Crawford-Williams. Crawford-Williams through her Corktown-based business helps small businesses like Mills’ better market themselves. In 2021, Mills participated in Market Fridays at downtown Detroit’s Cadillac Square, an event organized by Crawford-Williams that gives local farmers and small businesses a place to showcase their wares. Mills also had her treats featured at Crawford-Williams’ Corktown shop and online platform, All Things Marketplace, for Valentine’s Day 2021.

Crawford-Williams is proud of what Mills has accomplished.

A Shetland-born jewellery designer has relocated her business back home from London in a boost for the islands’ economy.

Karlin Anderson is a creator of bespoke high-end jewellery inspired by Shetland’s rugged landscape and culture.

She moved to Glasgow in 1994 for education before moving to London in 2004 and founding Karlin Anderson Jewellery Designs in 2008.

In 2019, Karlin began seeking a greater work-life balance and decided to move back to Shetland.

She juggled running her business full-time in London while seeking a new base for her business in Shetland.

Karlin said: “It is easy to feel isolated when running your own business, especially in such a rural setting.

“Having worked in the jewellery district of Hatton Garden in London, I had built a strong support network and I wanted to be able to build a similar network here in Shetland.”

She sought support from Business Gateway and secured

A Shetland-born jewellery designer has been expanding her business after relocating it to the islands from London.

Karlin Anderson, who has been making jewellery inspired by Shetland’s landscape and culture since 1994, was helped with the relocation by taxpayer-funded advice service Business Gateway. Funding from Shetland Islands Council’s economic development grant scheme helped cover the costs of renovating her workshop and purchasing manufacturing equipment.

Ms Anderson, whose main studio is next to the beach in the village of Hoswick, highlighted the part her family was playing in the expansion of the business, and flagged the boost to sales during the tourist season from independent travellers and cruise-ship passengers.

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She said: “I do the majority of the work involved in designing and creating pieces myself, with the support of a small group of