Resale is all the rage, but fashion brands not making a dent in unsustainable levels of waste

  • Textile production has doubled over last 15 years but the time clothing is worn has dropped 40%.
  • Less than 1% of clothing is recycled, with tons dumped in countries like Ghana, Pakistan and Kenya
  • Resale, rental, repair and remaking are worth more than $73 billion, but still only account for 3.5% of the market
  • New regulation will require textile products in EU to be durable, repairable and recyclable by 2030

August 2 – Look at just about any major brand and you’ll find a commitment to move away from the make-take-waste linear economy that has defined fashion for the past 100 years and embrace a circular economy in which fashion is produced sustainably, made to last longer and repaired or recycled after use.

That’s an ambitious goal for an industry notorious for its waste. The statistics are alarming: production has doubled over the past 15 years while the amount of

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Everyday Runway:Trade Me Takes Pre-loved Fashion To The Runway To Encourage Kiwi To Go Circular

Auckland, New Zealand: New insights from
Trade Me’s annual
Circular Economy Report, due to be released in its entirety
next week, have revealed the treasure trove of sellable
fashion items New Zealanders are sitting on, with the
average Kiwi having seven unused items in their wardrobe
that could be turned into cash (totalling 11 million items
across the country). The total value of our unused fashion
pieces equates to $300 million for all of

encourage Kiwi to get behind a circular fashion economy,
Trade Me is offering free selling this week (20-26 February)
in its Clothing & Fashion category*, where consumers can
list and sell items for free, putting more in their back
pocket for their own purchases. With the increase in
listings, fashion lovers will have the opportunity to shop
for their favourite pre-loved brands, saving them

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