Tag clothing brands

The need for adaptive clothing brands is more transparent than ever as a search for easy-on, functional, and stylish items yields very few results. And the companies that do offer solutions for those living with disabilities maintain they have yet to see most mainstream brands introduce similar adaptable features to their products.

Tommy Hilfiger and Brooks Brothers actually have MagnaReady to thank for the technology necessary to bring adaptive clothing to the retail space — the company, started by Maura Horton in 2012, pioneered and patented a total of four magnetic closures that are today used as a creative solution in design at both heritage fashion houses. On the lingerie front, Liberare‘s magnetic front fasteners and assistive grip loops for a no-pinch closure have given way to bestselling wireless bras since 2022, and Victoria’s Secret is fast following in its footsteps, also applying sensory-friendly fabric and adjustable and convertible