Artists Accuse Fashion Brand Shein of Using AI to Steal Their Designs

Three artists are accusing fast-fashion clothing brand Shein of using an AI-based algorithm to spot trendy designs and commit widespread intellectual property theft in conjunction with a disorienting corporate structure that has allowed the $66 billion company to avoid legal repercussion.

On Tuesday, July 11, visual artists Krista Perry, Larissa Martinez — otherwise known as “Larissa Blintz” — and Jay Baron filed suit against the Chinese online retailer in a California federal court, alleging that Shein and its related entities Roadget Business and Zoetop Business Company employ a “byzantine shell game of corporate structure” in order to skirt legal consequence for stealing artists’ original work.

“Shein’s design ‘algorithm’ could not work without generating the kinds of exact copies that can greatly damage an independent designer’s career — especially

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