UM student Marcus Sharf opens sneaker store in the Grove

From Yeezy slides to the CPFM Dunks, Coconut Grove’s newest sneaker store, Hÿp, features an expansive inventory of rare, collectible and popular shoes. In an area with few sneaker stores, Hÿp stands out. It’s also run by a University of Miami student.
“We wanted to make it an experience and create a brand behind our store, not just a store to get sneakers,” said Marcus Sharf, founder of Hÿp and a sophomore studying entrepreneurship.
Hÿp’s first physical storefront has its grand opening on August 20 with a live DJ, special guests and giveaways. The shop is located at 3208 Grand Ave, Coconut Grove, a two mile drive from campus, making it the closest high-end sneaker store to UM.
Hÿp exclusively employs UM students.
Katie Beyda, store manager and a sophomore studying finance and