SNIPES Taps Coi Leray as Face of New Apparel Collection

Image via Publicist

Image via Publicist

Trendsetter and multi-platinum recording artist Coi Leray is the new face of SNIPES for its latest campaign.

Leray brings her bold, energetic style and uniqueness to their Q1 streetwear appeal launch. Per a press release, the “Players” rapper models fashionable pieces dedicated to the taste of sneakerheads. She is seen sporting a matching dark colored windbreaker suit with the SNIPES signature branded on the front jacket pocket, as well as a heather grey half-quarter zip sweater set with matching leggings.

Leray is excited about the partnership, saying, “I’m thrilled to be the face of SNIPES’ new streetwear collection! Fashion has always been a huge part of my life. The SNIPES team has done an amazing job designing this collection—the pieces are fresh, fun, and so on-trend. This is just the beginning of a beautiful partnership—Coi Leray and SNIPES, baby!”

The star released a video of the

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Rapper Coi Leray Stars in Snipes’ Campaign Promoting Its New Apparel Collection

Snipes has tapped rising rap star Coi Leray as the face of its latest streetwear apparel campaign.

With the new partnership, the retailer said the rapper will bring her “unique style and sensibility to the world of fashion and streetwear,” and offer a fresh perspective to the brand.

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For the campaign, Snipes said the rapper will appear as the main character in a video delivered through the lens of a GTA-style game. She will serve as its main character, according to Snipes, and the video will open up with her “navigating the bustling streets of Miami and exploring the Snipes 2.0 store.” 

As the video progresses, Snipes said Coi Leray navigates several green room moments before a performance, trying on outfits from the retailer’s Q1 apparel collection alongside her stylist. Here, she also speaks about her path to success, the inspiration behind her music and the

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