“That was big for me,” Mills said. “They actually reached out to me. I wasn’t sure if I’d be able to cover the vendor fee, but we worked something out. It made a big difference. I was busy that whole weekend. We kept getting close to running out of everything. That kind of pushed me to try to get my own store.”
Mills enlisted the help of Detroit-based brand marketing firm Ask Jennyfer, owned and operated by Jennyfer Crawford-Williams. Crawford-Williams through her Corktown-based business helps small businesses like Mills’ better market themselves. In 2021, Mills participated in Market Fridays at downtown Detroit’s Cadillac Square, an event organized by Crawford-Williams that gives local farmers and small businesses a place to showcase their wares. Mills also had her treats featured at Crawford-Williams’ Corktown shop and online platform, All Things Marketplace, for Valentine’s Day 2021.
Crawford-Williams is proud of what Mills has accomplished.