Streetwear fashion label Afends is expanding its footprint by launching two stores in Sydney, including a store in The Galleries and a concept retail location on Newtown’s King Street.
The company claims the stores showcase the brand’s surf and skate culture and its focus on long-lasting, environmentally-friendly clothing.
The Galleries, the brand’s first Sydney flagship store, features a warm tone with floral installations throughout the store concept. The brand also decorates its walls with messaging on its sustainability commitment and pictures showcasing its products.
“Afends has a big customer base from Sydney especially in the city, we wanted to give our consumers creative cool stores that they can visit and experience the brand and see it in action,” said founders Jonathan Salfield and Declan Wise.