Will Fashion Retailers Launching Beauty Lines Succeed?

MADRID, SPAIN - APRIL 2022: Zara Beauty section in the largest Zara store in the world at Plaza de España on April 27, 2022 in Madrid, Spain.(Photo by Cristina Arias/Cover/Getty Images)

In 2022 so far, there are approximately 114,841 beauty brands in the US alone; last year, it was reported the market generated around $511 billion in revenue. With those figures in mind, it’s no surprise that celebrities, influencers, and dermatologists alike want a piece of the pie. However, in recent years, we’ve seen an uptick in another type of beauty brand creators: fashion labels.

Fashion brands expanding into beauty with their own lines of cosmetics and perfumes isn’t a new concept. For example, luxury fashion houses like Valentino, Giorgio Armani, and Saint Laurent have also carried beauty for decades (since the ’60s and ’70s in these cases, to be exact). “Brands are always looking for ways to better serve their customer,” Jenna Jackson, principal of growth at CAVU Venture Partners, tells POPSUGAR.

Still, beginning in the early aughts, there have been more fast-fashion brands following the trend. In

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