CT fashion designer once tweeted by Cardi B gets Times Square billboard
Founder of IEMBE Travis Dimeer Terry of Manchester posted a picture of his mother — who is also his handbag and clothing brand’s model — Laverne Terry, 61, on Instagram in front of the IEMBE billboard in Times Square.
During the reveal, a street act with a crowd sang “Happy Birthday” to Laverne.
“It was not planned, but it just made the experience 10 times better,” she said.
To have his brand in Times Square was a dream Travis said he manifested. In 2019, he said he wrote in his journal that he would have a billboard one day and it would be a “major accomplishment” for him. On April 6, 2022, he also tweeted his goal: “I want a billboard in NYC Times Square.”
Travis Dimeer Terry’s 2019 journal entry.
Contributed by Travis Dimeer TerryThe two pictures displayed on the big screen in Manhattan were big releases for