Design, Engagement And Branding Tips For Companies

Industrial designer and founder of Jackson Hedden, LLC.

In the world of fashion today, the recycling of styles in different colors and materials has left the world hungry for more. Many times, people have to decide whether fast fashion that is more affordable and readily available is the best way to express their individuality while keeping budgetary restrictions in mind. Others who can afford it may dabble in big-name brands like Gucci or Louis Vuitton to express their individuality; some may enjoy wearing these brands because they allow them to flex their financial status. Whether you fall into the first category or the second, the goal of expressing your individuality and personal style is still a hard one to achieve. You have all of these brands copying and pasting styles back and forth in an attempt to stay relevant while also pushing the boundaries in the world of

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What is greenwashing? 60% of what fashion brands say is misleading

How transparent are (fashion) brands and how can you tell which products are truly sustainable? A lot of what supposedly sounds “green” is far from being environmentally friendly. We show you how to recognize greenwashing.

What is greenwashing? 8 tips for a better understanding

Greenwashing is a serious issue in the fashion industry. Fashion brands seem to be more sustainable than ever. But are they really?

While the growing number of companies responding to the climate crisis is very positive, the increasing importance of sustainable and ethical clothing is being used by more and more brands to capitalize on the rising demand.

You can find more helpful tips on the subject in our guide to sustainable fashion.

What is greenwashing anyway?

Unjustified and deceptive claims by brands that make their products more eco-friendly than they actually are is known as greenwashing. Often misleading marketing is used here, which

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