How transparent are (fashion) brands and how can you tell which products are truly sustainable? A lot of what supposedly sounds “green” is far from being environmentally friendly. We show you how to recognize greenwashing.
What is greenwashing? 8 tips for a better understanding
Greenwashing is a serious issue in the fashion industry. Fashion brands seem to be more sustainable than ever. But are they really?
While the growing number of companies responding to the climate crisis is very positive, the increasing importance of sustainable and ethical clothing is being used by more and more brands to capitalize on the rising demand.
You can find more helpful tips on the subject in our guide to sustainable fashion.
What is greenwashing anyway?
Unjustified and deceptive claims by brands that make their products more eco-friendly than they actually are is known as greenwashing. Often misleading marketing is used here, which