Esther Beniflah Waxman On Fashion Brands For Hispanic Heritage Month
Esther Beniflah Waxman
Hispanic Heritage Month is in full swing, so now, more than ever, is the time to amplify and support Hispanic and Latin-owned fashion brands and creators. Since 1968, the annual celebration started by California Congressman George E. Brown has served—and grown—as a way to recognize the contributions of the Hispanic community.
It’s more than just awards ceremonies, billboards and parades. This is a time to recognize some of the most cutting-edge and talented Latin fashion designers in the fashion industry. That includes sportswear brands, high fashion and brands that honor Hispanic history and craftsmanship.
Esther Beniflah Waxman is a Miami-based Latin talent manager, PR powerhouse and marketing pro who is no stranger to working with Latin fashion brands and creators. She sees this month as holding a profound significance.
“It’s an opportunity to celebrate the rich contributions of Hispanic and Latinx individuals in the United