Limited merchandise drops sent people lining up on the sidewalk outside the Sunset Boulevard store, which previously had been a Tower Records outpost when records and compact discs were the way to listen to music.
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The streetwear brand, built on the principle of scarcity, needed room to grow. Its cramped quarters on Fairfax Avenue a few miles away played havoc with the neighborhood, where street parking was limited. It was not unusual for customers to camp out overnight on the sidewalk or line up a full day before a limited merchandise drop.
At 8,500 square feet, the store is almost twice as big as the Fairfax Avenue location and has some 40 parking spaces