Inflow connects small fashion brands with manufacturers in Vietnam

Textiles and garments contribute 16% of Vietnam’s total GPD, but it’s challenging for small garment brands to take advantage of the country’s manufacturing prowess. Inflow is stepping into the gap, with a platform that gives small brands visibility into manufacturers’ supply chains and the design-to-production cycle. It also helps them meet manufacturers who are willing to produce smaller quantities of garments.

Inflow announced today it has raised $2 million in seed funding. Investors included AppWorks, 500 Global, January Capital, Spiral Ventures and Saison Capital. The company says that over the last year, its revenue has grown by more than 15x, and it’s now used by more than 80 fashion brands across Southeast Asia.

The startup’s production network currently includes more than 150 manufacturers and suppliers. It typically works with brands that have a yearly revenue of $200,000 and above. Small brands get the benefit of Inflow’s platform, showing them

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SHEIN X Helped This Black Fashion Designer Go Global

SHEIN X Helped This Black Fashion Designer Reach A Global Audience

The SHEIN X incubator program is amplifying Black-owned fashion brands through collaborative collections available on SHEIN.

The SHEIN X incubator program is doing its part in amplifying Black-owned fashion brands through collaborative collections available on SHEIN.

Founded in 2021, the SHEIN X Designer Incubator Program empowers creativity by guiding independent fashion designers and artists through the process that brings their ideas to life – from product development to manufacturing, to marketing and supply chain logistics. Since its launch, nearly 3,000 designers and artists from around the world have been able to leverage SHEIN’s resources to sell their original creations to SHEIN’s global audiences.

In September, SHEIN announced an investment of an additional $50 million into the SHEIN X program over the next five years. This brings the company’s total investment to $105 million through 2028.

On the heels of the announcement, SHEIN welcomed

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Africa’s fashion industry is growing to meet global demands: UNESCO

ABUJA, Nigeria — Africa’s fashion industry is growing rapidly to meet local and international demand but inadequate investment limits its potential, UNESCO said Thursday in a report released during Lagos Fashion Week.

Currently valued at $15.5 billion worth of exports annually, the earnings from the continent’s fashion industry could triple over a decade with the right investment and infrastructure, according to UNESCO Director-General Audrey Azoulay, who launched the organization’s first report on fashion in Africa in Nigeria’s economic hub of Lagos.

With a young population of 1.3 billion people set to double by 2050, the continent’s fashion industry has also proven to be both “a powerful lever for the promotion of cultural diversity (and) also a way to empower young people and women,” said Azoulay.

Across the continent, fashion continues to grow on various fronts – including in movies and films – in the form of textiles, garments as well

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Esther Beniflah Waxman On Fashion Brands For Hispanic Heritage Month

Hispanic Heritage Month is in full swing, so now, more than ever, is the time to amplify and support Hispanic and Latin-owned fashion brands and creators. Since 1968, the annual celebration started by California Congressman George E. Brown has served—and grown—as a way to recognize the contributions of the Hispanic community.

It’s more than just awards ceremonies, billboards and parades. This is a time to recognize some of the most cutting-edge and talented Latin fashion designers in the fashion industry. That includes sportswear brands, high fashion and brands that honor Hispanic history and craftsmanship.

Esther Beniflah Waxman is a Miami-based Latin talent manager, PR powerhouse and marketing pro who is no stranger to working with Latin fashion brands and creators. She sees this month as holding a profound significance.

“It’s an opportunity to celebrate the rich contributions of Hispanic and Latinx individuals in the United

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Design, Engagement And Branding Tips For Companies

Industrial designer and founder of Jackson Hedden, LLC.

In the world of fashion today, the recycling of styles in different colors and materials has left the world hungry for more. Many times, people have to decide whether fast fashion that is more affordable and readily available is the best way to express their individuality while keeping budgetary restrictions in mind. Others who can afford it may dabble in big-name brands like Gucci or Louis Vuitton to express their individuality; some may enjoy wearing these brands because they allow them to flex their financial status. Whether you fall into the first category or the second, the goal of expressing your individuality and personal style is still a hard one to achieve. You have all of these brands copying and pasting styles back and forth in an attempt to stay relevant while also pushing the boundaries in the world of

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Formula 1 Drivers Are Fashion Brands’ New Go-to Ambassadors

Athletes have long been go-to ambassadors for many fashion brands, with top players across football, basketball, tennis and other sports regularly appearing in campaigns and sitting front row for design houses and luxury brands.

Over the last few years as interest in Formula 1 racing has skyrocketed across the globe, fashion brands have increasingly leveraged this mass interest by looking to F1 drivers to be ambassadors and F1 teams for multiyear partnerships. According to ESPN, F1’s 2022 season was its most-watched, up 28 percent year-over-year to an average of 1.2 million viewers per race.

More from WWD

Some of today’s biggest fashion brands are spearheading this new category in sports ambassadorships, such as Tommy Hilfiger, Boss, Tumi, Puma, Reiss and others, which have embarked on long-term partnerships with F1 teams including McLaren Racing and Mercedes-AMG Petronas, and F1 drivers like Lewis Hamilton, George Russell, Lando Norris and others.


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Resale is all the rage, but fashion brands not making a dent in unsustainable levels of waste

  • Textile production has doubled over last 15 years but the time clothing is worn has dropped 40%.
  • Less than 1% of clothing is recycled, with tons dumped in countries like Ghana, Pakistan and Kenya
  • Resale, rental, repair and remaking are worth more than $73 billion, but still only account for 3.5% of the market
  • New regulation will require textile products in EU to be durable, repairable and recyclable by 2030

August 2 – Look at just about any major brand and you’ll find a commitment to move away from the make-take-waste linear economy that has defined fashion for the past 100 years and embrace a circular economy in which fashion is produced sustainably, made to last longer and repaired or recycled after use.

That’s an ambitious goal for an industry notorious for its waste. The statistics are alarming: production has doubled over the past 15 years while the amount of

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This Barbie, dressed by a Mexican designer, sold out in only 4 minutes

Barbie dolls are no strangers to fashion collaborations. Since 1959,
the doll has been dressed by numerous fashion brands and designers
creating limited editions that appeal to collectors worldwide.
Balmain, Moschino, Vera Wang, Diane von Furstenberg, Oscar de la Renta
and many others have had the privilege to dress this iconic character.
The Karl Lagerfeld Barbie launched in 2014, for example, sold out
immediately, and collectors can now only find her on sites like Ebay
where the price exceeds 7,000 dollars.

Primera Barbie dedicada al Día de Muertos

Although these collaborations have usually involved international
brands, in 2022 the Mattel brand decided to bet on a different type of
collaboration to honour Day of the Dead reaching out to a Mexican
designer. Would it be just as successful?

Co-branding strategies have grown stronger throughout the years.
According to a study from Visual Objects, 71 percent of consumers
enjoy co-branding partnerships.

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What is greenwashing? 60% of what fashion brands say is misleading

How transparent are (fashion) brands and how can you tell which products are truly sustainable? A lot of what supposedly sounds “green” is far from being environmentally friendly. We show you how to recognize greenwashing.

What is greenwashing? 8 tips for a better understanding

Greenwashing is a serious issue in the fashion industry. Fashion brands seem to be more sustainable than ever. But are they really?

While the growing number of companies responding to the climate crisis is very positive, the increasing importance of sustainable and ethical clothing is being used by more and more brands to capitalize on the rising demand.

You can find more helpful tips on the subject in our guide to sustainable fashion.

What is greenwashing anyway?

Unjustified and deceptive claims by brands that make their products more eco-friendly than they actually are is known as greenwashing. Often misleading marketing is used here, which

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Soccer and fashion brands team up in luxury collaborations

When Lionel Messi was announced as Paris Saint-Germain’s newest recruit last year, he wore a suit specially designed for his new team by Dior menswear creative director Kim Jones.

It turns out that while tennis and basketball have been churning out star players for lucrative endorsements with fashion houses for decades, soccer teams have been quietly turning themselves into fashion brands in their own right. The luxury world, understandably, is taking note.

Dior ambassador: Paris Saint-Germain’s Kylian Mbappe. AP

Once upon a time, soccer and fashion meant Doc Martens, but over the past decade or so, the goalposts have moved. Teams began to realise the power of their own identities, and the way that fashion could boost and bolster their brand recognition. They say you should dress for the job you want, and in sporting terms, that means dressing for the winner’s podium.

So, in

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