Roger Federer, Fashion Designer

On Wednesday morning in New York, I watched as Roger Federer toured the Uniqlo flagship on Fifth Ave, a phalanx of videographers moving amoeba-like around him. Outside, a small crowd of admirers was growing larger by the minute. If there’s one thing Federer has heard approximately one billion times from fans, it’s that he is their favorite tennis player. I joked that he might be becoming their favorite fashion designer. “Up-and-coming fashion designer,” he replied, cracking his famously warm grin.

As he was there to announce, Federer has created a collection of clothing for Uniqlo with Loewe creative director Jonathan Anderson. Available August 28, the collaboration is the latest in a string of apparel and accessories projects the icon of sporting icons has launched in the last few years. In 2018, Federer signed an endorsement deal with Uniqlo, and began refining his on-court fits with the brand’s

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