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Luxury fashion shines on the red carpet, but the ongoing SAG-AFTRA Hollywood strike has turned actors into picketers, rather than film promoters. As brands figure out alternative ways to fill the attention void left by the sudden drop off in celebrity appearances, the industry’s ancillary workers, including professional stylists, makeup artists and hairdressers, have found themselves in precarious work positions reminiscent of the recent Covid shutdowns. And emerging designers without the benefits of deep brand pockets are looking for new ways to break through the noise.
Brooke Pace, founder of Alta Moda Communications in Los Angeles, says she began telling her dozen luxury-brand clients — including Fendi, Dundas, Moschino, Giambattista Valli, David Yurman, and Bally — in the spring that the Venice Film Festival was likely to be a rout for fashion. Many