Caterpillar’s WWR Line Targets Streetwear Market
Caterpillar, the world’s largest construction equipment-maker, is pushing further into work-inspired streetwear.
The company has annual sales of $53 billion and a history that dates to 1904. And while it may be best known for its backhoes and bulldozers, it also has a large international apparel and footwear business that spans a variety of categories, from workwear to streetwear.
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Since 2006, that apparel business has been handled by Bozeman, Mont.-based Summit Resource International, which holds the global license for Caterpillar men’s and women’s apparel and accessories and retail operations. Summit was founded in 1991 as a private label manufacturer and is operated today by Sean Gallinger, president, whose prior business background included Triad Sportswear. Centric is the distributor of the brand and works with Summit on the creation of the line.
Cat Workwear, which sells durable work pants, insulated vests and parkas, hoodies, T-shirts