London-based streetwear retailer Kick Game is set to expand internationally with the opening of its first European store in the heart of Milan.
Located just five minutes away from the city’s iconic Duomo di Milano, the 2,600 sq. ft space will mark a new era for the company as it prepares to bring the very best UK street style and sneakers to Italy. With stores in London, Newcastle and Birmingham, Kick Game has rapidly bolstered its presence within Britain’s streetwear and sneaker scene thanks to its renowned video content and collaborations with brands such as BAPE and Broken Planet.
“Milan is home to some of the world’s most iconic fashion houses and we are thrilled to be a part of that fabric,” says Kick Game’s CEO, Alicia Thompson. “The arrival of Kick Game in Milan sets us up to open more fresh stores as we