London-based fashion designer Charli Cohen’s pursuit of fashion’s future has brought her to Blizzard Entertainment, with an upcoming collaboration with the latter’s much anticipated game Diablo IV.
Hewing to the fantasy role-playing game, Cohen puts fashion’s lens on the dark world of Sanctuary, a dramatic stylized environment where players congregate in towns, trade, fight formidable bosses and compete against other players. Apparently the post-apocalyptic future is filled with patchwork denims and plaids.
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According to the brand, that’s just one part of the experience. The collab will feature augmented reality activations and NFC chip-enabled certification, along with the integrations with physical garments. As part of the community, people will also be able to attend in-person events, and more digital integrations look likely in the future.
The collection kicks off with a pop-up experience at Selfridges in London on