Why Miu Miu Is the Top Fashion Brand of 2023

  • Lyst named Miu Miu as the top clothing brand of 2023 in its annual Year in Fashion report.
  • The Italian design house was extremely influential amongst celebrities and fashion fans this year.
  • It brought back ballet flats and started a new underwear-as- outerwear trend.

After a year of trendsetting, Miu Miu has been named the top fashion brand of 2023 by Lyst.

“In its 30th anniversary year, Miuccia Prada’s playful line became Lyst’s Brand of the Year for the second year in a row, with searches increasing 39% year-on-year,” the retailer said in its annual Year in Fashion report.

Those searches, according to Lyst, are the result of “viral products, celebrity-packed runway moments, hyped collaborations,” and “buzzy campaigns.”

The Miu Miu effect

The Italian brand, which

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Top Fashion Stories of the Week: October 27

This week’s biggest headlines in fashion spanned brand launches and fame-filled campaign releases to scandalous exposés and luxury financial reports. Among the most notable reads, Kylie Jenner announced her namesake fashion label, KHY, will launch its debut collection in November, and A$AP Rocky was named the creative director of PUMA and Formula 1’s partnership.

Elsewhere, The New York Times published a new investigation that revealed adidas had excused Ye’s misconduct for almost a decade in pursuit of profits; and Kering posted revenues that declined by 13%. Rounding out the list, Maggie Smith fronted LOEWE’s latest campaign; Robert Pattinson starred in Dior’s new Icons imagery, and Balenciaga unveiled its first-ever ski capsule.

Below, Hypebeast has rounded up the top fashion stories of the week so you can stay up to date on trends in the industry.

Kylie Jenner Unveiled Her New Clothing Label, KHY

This week, Kylie Jenner

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Top Fashion Stories of the Week: September 15

New York Fashion Week commanded the majority of these last seven days, marking the beginning of an excitement-stirring fashion month. Among the highlights, Peter Do debuted at Helmut Lang; Ralph Lauren made an opulent return to the calendar, and Coach hosted its 10th-anniversary runway inside the New York Public Library. Now, fashion showgoers are off to London, where the English city’s designers have just begun showing.

In the midst of runways, several headlines had the fashion industry buzzing. Most notably, Sarah Burton announced her exit from the helm of Alexander McQueen, after more than two decades with the brand. Additionally, the CFDA unveiled the nominees for this year’s Fashion Awards; reports surfaced regarding a Kim Jones x Stefano Pilati collab, and Louis Vuitton launched a podcast.

Below, Hypebeast has rounded up the top fashion stories of the week so you can stay up to date on trends in the industry.

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New York Fashion Week: The Designers to Know & Watch

bella hadid on the runway
NYFW is just around the corner. Penske Media via Getty Images

Don’t expect to see any runway gimmicks at this year’s New York Fashion Week. A preliminary skim of September 2023’s NYFW schedule reveals an emphasis on ready-to-wear, with brands like Michael Kors, LoveShackFancy, Cos and Head of State on the agenda. But dig a little deeper and you’ll find names such as Grace Ling, Chan Chit Lo and Sho Konishi, all set to make their debut. These up-and-coming designers are redefining what ready-to-wear means, helping blend art and fashion in everyday life. So, don’t let the familiar names fool you—from September 8 until September 13, NYFW is going to get weird in the most fashionable way possible.  

Day one starts off strong with shows by Helmut Lang, Christian Siriano and Ralph Lauren, among others. Although you might recognize these brands, don’t skip over them in search of

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the Hottest Fashion Brand to Take the Top Spot

  • Loewe has surpassed Prada as the hottest fashion brand in the world.
  • In the last three months, searches for Loewe have increased by 19%, Lyst reported. 
  • Loewe is a Spanish fashion house that was founded by a leather craftsman in 1846.

Loewe might not have the widespread name recognition Prada has, but it’s growing fast online. 

Loewe has surpassed the Italian brand as the hottest fashion brand in the world, according to the Lyst Index, a quarterly ranking of the most popular brands and products. Lyst is a technology and shopping company that analyzes shopper behaviors such as product views, sales, social media mentions, and engagement to produce the global ranking. 

In the last three months, searches for Loewe have increased by 19%, Lyst reported. 

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Meghan Markle and Kate Middleton Have a Key Fashion Designer in Common

Kate, the Princess of Wales, and Meghan, the Duchess of Sussex, have crossed fashion paths at regular intervals over the past six years, with the royal sisters-in-law both looking to the same brands and designers to outfit them for their public appearances.

Over the years, both have repeatedly returned to the same style leader, French fashion designer Roland Mouret. Whether it be for a red carpet, a royal tour or, most recently, a world class sporting event, Wimbledon, Mouret’s classic and elegant clothes have fit the bill for both Kate and Meghan.

Kate Middleton and Meghan Markle Roland Mouret
The Princess of Wales photographed wearing Roland Mouret at the Wimbledon men’s final (L) July 16, 2023. And Meghan Markle photographed wearing Roland Mouret at the Clivedon House Hotel (R) May 18, 2018. Both sisters-in-law have patronized the French designer’s work.
Tim Clayton/Corbis via Getty Images/Steve Parsons – Pool / Getty Images

Mouret was born in 1961 and

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Elle Fanning’s Best Fashion Moments: See Her Red Carpet Style Evolution

Elle Fanning attends the "Jeanne du Barry" Screening & opening ceremony red carpet at the 76th annual Cannes <a href=film festival at Palais des Festivals” width=”635″ height=”423″ srcset=”https://observer.com/wp-content/uploads/sites/2/2023/06/GettyImages-1490889724.jpg 3000w, https://observer.com/wp-content/uploads/sites/2/2023/06/GettyImages-1490889724.jpg?resize=300,200 300w, https://observer.com/wp-content/uploads/sites/2/2023/06/GettyImages-1490889724.jpg?resize=768,512 768w, https://observer.com/wp-content/uploads/sites/2/2023/06/GettyImages-1490889724.jpg?resize=635,423 635w, https://observer.com/wp-content/uploads/sites/2/2023/06/GettyImages-1490889724.jpg?resize=1536,1024 1536w, https://observer.com/wp-content/uploads/sites/2/2023/06/GettyImages-1490889724.jpg?resize=2048,1365 2048w, https://observer.com/wp-content/uploads/sites/2/2023/06/GettyImages-1490889724.jpg?resize=970,647 970w, https://observer.com/wp-content/uploads/sites/2/2023/06/GettyImages-1490889724.jpg?resize=320,213 320w, https://observer.com/wp-content/uploads/sites/2/2023/06/GettyImages-1490889724.jpg?resize=1920,1280 1920w, https://observer.com/wp-content/uploads/sites/2/2023/06/GettyImages-1490889724.jpg?resize=50,33 50w” sizes=”(max-width: 600px) 300px, 620px”/
Elle Fanning has established herself as a red carpet style star. Marc Piasecki/FilmMagic

Elle Fanning has been working in Hollywood since she was just a toddler. Making her film debut at just two years old (playing the younger version of her big sister, Dakota, in the 2001 film, I Am Sam), Fanning already had dozens of on-screen credits to her name by the time of her breakout role in Maleficent at 16 years old. Of course, she’d displayed her style expertise with plenty of red carpet looks, too, which helped her win over fashion brands early on in her career.

In 2011, American designer Marc Jacobs chose Fanning as the face of his upcoming Marc by Marc

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Fashion Group International 27th Annual Rising Star Awards Celebrates Future Top Designers

Monday, May 8, 2023, The Fashion Group International (FGI) held its 27th Annual Rising Star Awards, which celebrated and honored this year’s finalists and emerging talent. On the heels of the Accessories Council Excellence Awards (ACE) black-tie gala on May 3, which took place at Cipriani 42nd Street in New York City, honoring Wolverine as the brand of the year, celebrating the 140th anniversary, the FGI award show also recognized new talent in fashion, beauty, and related

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Haute Tequila Brand 21 Seeds Is The Fashion Scene’s Drink Of Choice

Fashion and booze have always intertwined. Just look at how Grand Marnier has partnered with New York Fashion Week or when Absolut Vodka staged a sustainable runway at London Fashion Week.

It makes sense, as the cocktail hour has practically become its own runway show. Buzzy fashion designers have the power to sway the fashion crowd to one booze brand or another—especially when complimentary drinks are at play during their cocktail soirées.

In fact, fashion designer Vera Wang has her own line of vodka with Chopin, and beachwear brand Tommy Bahama has its own line of spirits, too. And now, one haute tequila brand 21 Seeds is popping up all over the fashion scene—whether it’s store openings, VIP parties, or fashion week events hosted by designers like Kidsuper, Dion Lee, Rebecca Vallance and most recently at the

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5 Highlights From Seoul Fashion Week

Seoul Fashion Week is hailed for having the best street style. But that’s not all, some of the most innovative Asian designers have their runway shows here, too. The five-day event kicked off on March 16 at the Dongdaemun Design Plaza in Jung-gu, Seoul.

It was the first time that Seoul Fashion Week returned after a three year hiatus due to the pandemic. A major highlight was the trade show, a gathering of buyers and industry insiders where 120 brands showcased their latest collections to 500 local and overseas buyers from China, Hong Kong, Taiwan, Thailand, Dubai, and beyond.


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