Fashion Trends And Brands To Know From Spring 2024

As may have been expected, fashion forecasts for Spring 2024 showcased an abundance of florals. Bloom-shaped appliqués were plentiful at Balmain, Loewe and Margiela. There were botanical prints of all varieties: Some were eye popping and vibrant, while others more were dramatic and hyperrealist. Other trends that re-emerged this season included sleek, tailored suits in neutral tones, tiers of sheer, color-blocking and a playful spin on country club dressing.

Of all the style propositions presented on the runway for 2024, however, there were two trends that truly felt, well, groundbreaking.

Return To Bohemia

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Spirits Brands Tap Into Fashion’s Obsession With The Wild West

Fashion is obsessed with the Wild West. Just look at Pharrell’s viral Louis Vuitton runway show at Paris Fashion Week, “Paris, Virginia,” or Private Policy’s show at New York Fashion Week, which had models in farm chic workwear, stomping down a hay-filled runway.

Fashion brands like Miu Miu, Prada and Brioni have looked to the west for their 2024 collections, not to mention Paul Stuart, Celine by Hedi Slimane and Brunello Cucinelli. The #coastalcowgirl trend first went viral on TikTok, fusing together the vibes of Los Angeles and Nashville into outfits that combine chunky belts with ruffled maxi dresses and button-up

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What To Expect at New York Fashion Week FW24

Where September represents a livelier and party-filled New York Fashion Week, February returns to the basics with clothes at the core – breaking some of winter’s frost with their captivating designs. In New York City specifically, the season represents a time of heightened focus for brands to curate cohesive collections and refine their design expertise.

With this year’s calendar, a roster of designers is taking to the catwalk for their Fall/Winter 2024 collections. From names like Helmut Lang to Michael Kors and Thom Browne, there’s a range of moments to be on the lookout for featuring highlight returns, seasoned New York Fashion Week names and even a few newcomers – taking place from Friday, February 9 through Wednesday, February 14.

Highlight Returns

Last September’s NYFW, Peter Do held his first runway show as Helmut Lang’s new creative director in an attempt to return the brand to its

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24 Designers on How 2024 Will Shape the Future of Fashion

With each passing year, the fashion industry shape-shifts to mimic the zeitgeist. In 2020, fortunate designers across the globe transformed their ateliers into production centers for masks and medical supplies, in response to the onset of the COVID pandemic. The following year, Y2K had its glorious revival, as consumers found comfort in the past while practicing social distancing in the turbulent modern-day. 2022 saw the rise of the “-core,” or the widely-popular suffix that allowed TikTok users to turn practically any noun into a niche fashion trend; and thanks to its oversaturation, 2023 was predominantly about paring back, in the wake of quiet luxury.

Now, as 2024 is only days away, fashion’s next chapter is just beginning to write itself, and the industry’s surroundings are uncertain. To say the least, the world’s cultural and sociopolitical climates are tumultuous, and the calls for more sustainable industry practices are louder than ever.

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Top Fashion Stories of the Week: December 8

This week, fashion’s biggest headlines spanned the spectrum of trophies, runways, ambassadorships and beyond.

At the top of the list, Jonathan Anderson was honored with the British Designer of the Year award at the 2023 British Fashion Awards for his superb last 12 months at both LOEWE and JW Anderson. Down the line, Nicole Kidman was named Balenciaga’s newest ambassador; NIGO appeared in a brief campaign for Supreme; Jacquemus set the location for its next runway show in January; Pyer Moss announced its “Loot-Out” sale, and Pantone revealed 2024’s Color of the Year.

Below, Hypebeast has rounded up the top fashion stories of the week so you can stay up to date on trends in the industry.

Jonathan Anderson Won British Designer of the Year

The British Fashion Awards took place this week, taking over Kensington’s Royal Albert Hall to name the top designers of this year

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Why Miu Miu Is the Top Fashion Brand of 2023

  • Lyst named Miu Miu as the top clothing brand of 2023 in its annual Year in Fashion report.
  • The Italian design house was extremely influential amongst celebrities and fashion fans this year.
  • It brought back ballet flats and started a new underwear-as- outerwear trend.

After a year of trendsetting, Miu Miu has been named the top fashion brand of 2023 by Lyst.

“In its 30th anniversary year, Miuccia Prada’s playful line became Lyst’s Brand of the Year for the second year in a row, with searches increasing 39% year-on-year,” the retailer said in its annual Year in Fashion report.

Those searches, according to Lyst, are the result of “viral products, celebrity-packed runway moments, hyped collaborations,” and “buzzy campaigns.”

The Miu Miu effect

The Italian brand, which

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Top Fashion Stories of the Week: October 27

This week’s biggest headlines in fashion spanned brand launches and fame-filled campaign releases to scandalous exposés and luxury financial reports. Among the most notable reads, Kylie Jenner announced her namesake fashion label, KHY, will launch its debut collection in November, and A$AP Rocky was named the creative director of PUMA and Formula 1’s partnership.

Elsewhere, The New York Times published a new investigation that revealed adidas had excused Ye’s misconduct for almost a decade in pursuit of profits; and Kering posted revenues that declined by 13%. Rounding out the list, Maggie Smith fronted LOEWE’s latest campaign; Robert Pattinson starred in Dior’s new Icons imagery, and Balenciaga unveiled its first-ever ski capsule.

Below, Hypebeast has rounded up the top fashion stories of the week so you can stay up to date on trends in the industry.

Kylie Jenner Unveiled Her New Clothing Label, KHY

This week, Kylie Jenner

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Top Fashion Stories of the Week: September 15

New York Fashion Week commanded the majority of these last seven days, marking the beginning of an excitement-stirring fashion month. Among the highlights, Peter Do debuted at Helmut Lang; Ralph Lauren made an opulent return to the calendar, and Coach hosted its 10th-anniversary runway inside the New York Public Library. Now, fashion showgoers are off to London, where the English city’s designers have just begun showing.

In the midst of runways, several headlines had the fashion industry buzzing. Most notably, Sarah Burton announced her exit from the helm of Alexander McQueen, after more than two decades with the brand. Additionally, the CFDA unveiled the nominees for this year’s Fashion Awards; reports surfaced regarding a Kim Jones x Stefano Pilati collab, and Louis Vuitton launched a podcast.

Below, Hypebeast has rounded up the top fashion stories of the week so you can stay up to date on trends in the industry.

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New York Fashion Week: The Designers to Know & Watch

bella hadid on the runway
NYFW is just around the corner. Penske Media via Getty Images

Don’t expect to see any runway gimmicks at this year’s New York Fashion Week. A preliminary skim of September 2023’s NYFW schedule reveals an emphasis on ready-to-wear, with brands like Michael Kors, LoveShackFancy, Cos and Head of State on the agenda. But dig a little deeper and you’ll find names such as Grace Ling, Chan Chit Lo and Sho Konishi, all set to make their debut. These up-and-coming designers are redefining what ready-to-wear means, helping blend art and fashion in everyday life. So, don’t let the familiar names fool you—from September 8 until September 13, NYFW is going to get weird in the most fashionable way possible.  

Day one starts off strong with shows by Helmut Lang, Christian Siriano and Ralph Lauren, among others. Although you might recognize these brands, don’t skip over them in search of

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the Hottest Fashion Brand to Take the Top Spot

  • Loewe has surpassed Prada as the hottest fashion brand in the world.
  • In the last three months, searches for Loewe have increased by 19%, Lyst reported. 
  • Loewe is a Spanish fashion house that was founded by a leather craftsman in 1846.

Loewe might not have the widespread name recognition Prada has, but it’s growing fast online. 

Loewe has surpassed the Italian brand as the hottest fashion brand in the world, according to the Lyst Index, a quarterly ranking of the most popular brands and products. Lyst is a technology and shopping company that analyzes shopper behaviors such as product views, sales, social media mentions, and engagement to produce the global ranking. 

In the last three months, searches for Loewe have increased by 19%, Lyst reported. 

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