Esther Beniflah Waxman On Fashion Brands For Hispanic Heritage Month

Hispanic Heritage Month is in full swing, so now, more than ever, is the time to amplify and support Hispanic and Latin-owned fashion brands and creators. Since 1968, the annual celebration started by California Congressman George E. Brown has served—and grown—as a way to recognize the contributions of the Hispanic community.

It’s more than just awards ceremonies, billboards and parades. This is a time to recognize some of the most cutting-edge and talented Latin fashion designers in the fashion industry. That includes sportswear brands, high fashion and brands that honor Hispanic history and craftsmanship.

Esther Beniflah Waxman is a Miami-based Latin talent manager, PR powerhouse and marketing pro who is no stranger to working with Latin fashion brands and creators. She sees this month as holding a profound significance.

“It’s an opportunity to celebrate the rich contributions of Hispanic and Latinx individuals in the United

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Clothing designer Nelson Rivera has been an entrepreneur since age 12

In recognition of Hispanic Heritage Month from Sept. 15 through Oct. 15, MassLive asked readers to identify people who are emerging Hispanic leaders throughout the state, working to make a difference in their own area of interest, be it politics, education, business or the arts.

These are people our readers have identified as inspirational, who may be doing good acts for their communities. They are being recognized for their accomplishments, leadership and commitment to inspire change.

Nelson Rivera

Nelson Rivera at MassLive’s Springfield office. (Kamila O’Neill photo)

Nelson Rivera

Age: 31

Community: Holyoke

His story: Nelson Rivera is the founder, designer and creative director of Favela Streetwear, a clothing brand established in 2015.

  • Read more: What is Hispanic Heritage Month and why does it start mid-September?

Rivera said he has been an entrepreneur since the age of 12, when he began working with his father to sell goods from electronics to

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