RUFF LIFE: Pandora is the latest brand to address the fizzy market for premium pet accessories: Bone, heart and paw-shaped charms are the most striking feature of the Danish jeweler’s pet collars, available in two colors and four sizes.
“Cuteness overload, guaranteed,” its press release purrs, noting that “proud pet parents will now have the opportunity to coordinate with their four-legged friends like never before.”
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Luxury brands have stampeded into pet accessories over the past year amid a spike in pet ownership during the pandemic, and a trend that has seen Millennials lavishing more money on their cats and dogs. In the U.K. alone, an estimated 3.2 million households acquired a pet since the start of the coronavirus health crisis.
Recent entrants into the category include Celine, Gucci, Versace, Moschino and Dsquared2.
The global market for pet products, excluding food, is projected to grow by