The Italian Trade Agency is busier than ever—and as positive as the day is long. As the driving force behind the brands synonymous with Italian style, the ITA has been spending summer managing multiple projects and initiatives and is now readying to bring 70 fashion labels to NYC for COTERIE. We stole a moment with Deputy Commissioner of Fashion & Beauty, Paola Guida, to hear more.
How are you feeling ahead of another Fashion Month?
Since the Italian Trade Agency sponsors the best ‘Made in Italy’ brands across so many different categories of fashion and accessories, we have had an extremely busy summer and we are not letting up for fall. In September alone we will sponsor 70+ Italian womenswear designers at Coterie and launch a SS23 refresh of our free digital fashion platform, EXTRAITASTYLE.com. And later in the fall we have some exciting news to announce that will more