the Hottest Fashion Brand to Take the Top Spot

  • Loewe has surpassed Prada as the hottest fashion brand in the world.
  • In the last three months, searches for Loewe have increased by 19%, Lyst reported. 
  • Loewe is a Spanish fashion house that was founded by a leather craftsman in 1846.

Loewe might not have the widespread name recognition Prada has, but it’s growing fast online. 

Loewe has surpassed the Italian brand as the hottest fashion brand in the world, according to the Lyst Index, a quarterly ranking of the most popular brands and products. Lyst is a technology and shopping company that analyzes shopper behaviors such as product views, sales, social media mentions, and engagement to produce the global ranking. 

In the last three months, searches for Loewe have increased by 19%, Lyst reported. 

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