How A Global Fashion Brand Loved By The Creative Class Is Building A Profound Family Legacy

Faraz Zaidi built a 7-figure cultural brand in a lucrative industry that started with Nas lyrics on a shirt. Over the next decade, the business grew into a multimillion-dollar global clothing enterprise admired by Gigi Hadid, John Mayer, Rihanna and The Weeknd.

In 2008, Faraz Zaidi, a first-generation Pakistani who immigrated to the U.S. at age 3, decided to print the lyrics to “The World Is Yours,” by his favorite rapper turned investor, Nas, on a blank t-shirt. “What spoke to me about Nas in general at that point in my life was the fact that he was telling stories through a medium that I hadn’t seen anyone tell a story through,” says Zaidi. “I knew I couldn’t make music so I picked the storytelling component through fashion and in many ways, music was the catalyst.” The

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Met Gala 2022 red carpet: see all the celebrity dresses, outfits and looks here

The Met Gala returned last night with its usual explosion of sequins, sparkles and old school razzle dazzle, as 600 of Anna Wintour’s nearest and dearest descended on the Metropolitan Museum of Art in New York for fashion’s annual big night out.

While 2021’s event had celebrated the first instalment of a two-part exhibition at the museum with a theme of In America: A Lexicon of Fashion, last night’s had centred on the latter half — In America: An Anthology of Fashion, with a gilded glamour dress code that specified white tie in small print on the invite.

The theme referred to the Gilded Age of America, a term coined by Mark Twain in 1873 referring to the period from 1870 to 1890 when America went through a period of unprecedented industrialisation, increasing prosperity and sociocultural change. Some guests, like Alicia Keys, nodded to the skyscrapers that shot up in

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