How A Global Fashion Brand Loved By The Creative Class Is Building A Profound Family Legacy

Faraz Zaidi built a 7-figure cultural brand in a lucrative industry that started with Nas lyrics on a shirt. Over the next decade, the business grew into a multimillion-dollar global clothing enterprise admired by Gigi Hadid, John Mayer, Rihanna and The Weeknd.

In 2008, Faraz Zaidi, a first-generation Pakistani who immigrated to the U.S. at age 3, decided to print the lyrics to “The World Is Yours,” by his favorite rapper turned investor, Nas, on a blank t-shirt. “What spoke to me about Nas in general at that point in my life was the fact that he was telling stories through a medium that I hadn’t seen anyone tell a story through,” says Zaidi. “I knew I couldn’t make music so I picked the storytelling component through fashion and in many ways, music was the catalyst.” The

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