Islanders’ Isles Lab An In-Arena Retail, Cultural Success

New York Islanders merchandise sales are skyrocketing. They’re three times projections, up 700% online and continually seeing double-digit growth to this day, even after the team opened the new UBS Arena in 2021. Don’t just credit a new team store, credit how the Isles Lab concept curates the fan experience.

Isles Lab, a concept led by Paul Price, now a fashion consultant following stints with Burberry, Topshot and others, and Jason Katz, chief brand officer and senior vice president of Value Retail (Islanders co-owner Scott Malkin owns Value Retail), created something new in the world of sports merchandise. And especially new for the NHL. Isles Lab combined sports, fashion, streetwear and fan involvement to build an ever-changing retail experience, both in-venue and online.

Even for a season

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