Fast-Food Fashion Collaborations Engage Youth

Introduction to fast-food fashion collaborations

In recent times, Burger King Brazil and McDonald’s Canada have ventured into the realm of fashion collaborations to connect with a younger audience. This innovative strategy involves partnering with popular streetwear brands and creating limited-edition clothing collections featuring their respective recognizable logos and designs. The fast-food giants aim to capitalize on the growing trend of brand crossover, merging food and fashion in a way that will resonate with millennials and Generation Z consumers.

Burger King and Fila collaboration

Burger King has joined forces with Fila to introduce a collection inspired by its flame-grilled cuisine, consisting of a sneaker, cap, bucket hat, socks, and a shoulder bag. This unique collaboration has attracted food and fashion enthusiasts alike, bringing a fresh and exciting twist to the world of fast food merchandise. The collection beautifully integrates both brands’ logos and signature colors, presenting a vibrant and stylish set

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Afterpay Drops Designer NFT “Keys” to New York Fashion Week

ALTU by Joseph Altuzarra, AnOnlyChild, Jonathan Simkhai, Kim Shui, and The Blonds Debut NFTs that Unlock Access to Fashion’s Most Exclusive Moments and Merchandise

NEW YORK, August 23, 2022–(BUSINESS WIRE)–Afterpay (NYSE: SQ), the leader in “Buy Now Pay Later” (BNPL) payments and the official presenting partner of New York Fashion Week: The Shows, has partnered with IMG for a third season running to bring the Fashion Week experience to more consumers than ever before.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220823005137/en/

Afterpay’s first ever NFT (Photo: Business Wire)

Afterpay has partnered with five notable designers, ALTU by Joseph Altuzarra, AnOnlyChild, Jonathan Simkhai, Kim Shui, and The Blonds to offer limited edition NFTs available for consumers to mint. Each designer NFT is a one-of-a-kind phygital collectible, serving as a digital object that will welcome fashion enthusiasts into the blockchain while also unlocking IRL

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Afterpay Offers Consumers the ‘Keys’ to Unlocking New York Fashion Week

For the third season in a row, Afterpay has partnered with IMG as the official presenting partner of New York.

With each season, Afterpay progresses in its goal of bringing fashion week to more consumers than ever and the company has announced fashion enthusiasts will be able to unlock access to NYFW through specially designed NFTs this September. These digital collectibles, or keys, will give owners an invitation to traditionally exclusive experiences and products and ownership of art created by designers.

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“NFT technology enables new connections between designers, brands and their audience through myriad applications, whether that’s unique and exclusive digital content through to proof of ownership and virtual garments,” said Geoff Seeley, chief marketing officer at Afterpay. “Our goal with New York Fashion Week has been to unlock greater access to fashion, and this season we are looking to eliminate more of the barriers to participation

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Leica releases limited-edition D-Lux 7 in collaboration with A BATHING APE and STASH: Digital Photography Review

Leica has announced its latest limited-edition camera, the Leica D-Lux 7 A BATHING APE® X STASH.’ This limited-edition version of the company’s D-Lux 7 compact camera was created in collaboration with streetwear brand A BATHING APE (BAPE) and American graffiti artist STASH.

Internally, the camera remains unchanged from the standard D-Lux 7. The outside, however, gets a little glow-up in the form of a new body wrap using BAPE’s ABC Camo pattern with the company’s Ape Head insignia strewn throughout the print.

The camera will come in two models: one with a black finish and one with a silver finish. The black model feature’s STASH’s tag on the front plate under the shutter button and a BAPE tag on the flip-style lens cap. The silver edition, which is exclusively available through BAPE’s online store, drops the tag on the faceplate of the camera and instead combines both BAPE’s and

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