Supreme Store Moves to L.A. Location Once Home to a Tower Records Flagship

The new and improved Supreme store in West Hollywood has been open for only a week, but it immediately created a buzz and a streetwear-hungry crowd when it bowed on Feb. 16.

Limited merchandise drops sent people lining up on the sidewalk outside the Sunset Boulevard store, which previously had been a Tower Records outpost when records and compact discs were the way to listen to music.

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The streetwear brand, built on the principle of scarcity, needed room to grow. Its cramped quarters on Fairfax Avenue a few miles away played havoc with the neighborhood, where street parking was limited. It was not unusual for customers to camp out overnight on the sidewalk or line up a full day before a limited merchandise drop.

At 8,500 square feet, the store is almost twice as big as the Fairfax Avenue location and has some 40 parking spaces

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