Spirits Brands Tap Into Fashion’s Obsession With The Wild West

Fashion is obsessed with the Wild West. Just look at Pharrell’s viral Louis Vuitton runway show at Paris Fashion Week, “Paris, Virginia,” or Private Policy’s show at New York Fashion Week, which had models in farm chic workwear, stomping down a hay-filled runway.

Fashion brands like Miu Miu, Prada and Brioni have looked to the west for their 2024 collections, not to mention Paul Stuart, Celine by Hedi Slimane and Brunello Cucinelli. The #coastalcowgirl trend first went viral on TikTok, fusing together the vibes of Los Angeles and Nashville into outfits that combine chunky belts with ruffled maxi dresses and button-up

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The zany Belgian designer keeping fashion fun

Always guaranteed to bring a touch of craziness and colour to Paris Fashion Week, Belgian designer Walter Van Beirendonck could not help having a dig Wednesday at the megabrands dominating the industry.

Even by the veteran designer’s zany standards, his latest menswear show was a wildly imaginative collection, featuring jackets with tentacles, enormous hats, huge blue goat horns and a bright green gas mask.

Perhaps the most interesting detail was jackets with holes running right through from front to back.

All of it was lapped up by Van Beirendonck’s adoring fans — many of them extravagantly dressed in his past outfits — who see him as a blast of much-needed fun in the self-serious world of high fashion.

The designer purposely went for an intimate setting this season to contrast with the enormous shows put on by billion-dollar brands like Dior, Chanel and Louis Vuitton.

“I don’t want to

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Top Fashion Stories of the Week: December 8

This week, fashion’s biggest headlines spanned the spectrum of trophies, runways, ambassadorships and beyond.

At the top of the list, Jonathan Anderson was honored with the British Designer of the Year award at the 2023 British Fashion Awards for his superb last 12 months at both LOEWE and JW Anderson. Down the line, Nicole Kidman was named Balenciaga’s newest ambassador; NIGO appeared in a brief campaign for Supreme; Jacquemus set the location for its next runway show in January; Pyer Moss announced its “Loot-Out” sale, and Pantone revealed 2024’s Color of the Year.

Below, Hypebeast has rounded up the top fashion stories of the week so you can stay up to date on trends in the industry.

Jonathan Anderson Won British Designer of the Year

The British Fashion Awards took place this week, taking over Kensington’s Royal Albert Hall to name the top designers of this year

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Fashion brands want you to be able to identify fake designer merchandise

Editor’s Note: This story is part of CNN Style’s ongoing project, The September Issues: A thought-provoking hub for conversations about fashion’s impact on people and the planet.


To become a “master” authenticator at Fashionphile — the highest level of training to weed out designer fakes at the luxe online marketplace — takes more than 8,000 hours of rigorous schooling, according to the company. Trainees learn to quickly spot an error in the date format inside a Louis Vuitton bag, for example, or know the correct metal alloy makeup of a Cartier watch.

Its competitor, The RealReal, also relies on human senses and instinct — recognizing the smell of a $25,000 Hermès Birkin bag, or the feel of its smooth Barenia leather — but the retailer’s first round of checks is undertaken through AI, with software trained on 30 million images to discern nearly imperceptible differences in the stitching

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Top Fashion Stories of the Week: September 15

New York Fashion Week commanded the majority of these last seven days, marking the beginning of an excitement-stirring fashion month. Among the highlights, Peter Do debuted at Helmut Lang; Ralph Lauren made an opulent return to the calendar, and Coach hosted its 10th-anniversary runway inside the New York Public Library. Now, fashion showgoers are off to London, where the English city’s designers have just begun showing.

In the midst of runways, several headlines had the fashion industry buzzing. Most notably, Sarah Burton announced her exit from the helm of Alexander McQueen, after more than two decades with the brand. Additionally, the CFDA unveiled the nominees for this year’s Fashion Awards; reports surfaced regarding a Kim Jones x Stefano Pilati collab, and Louis Vuitton launched a podcast.

Below, Hypebeast has rounded up the top fashion stories of the week so you can stay up to date on trends in the industry.

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What Pharrell’s Louis Vuitton Debut Means for Designers, Fashion, and Culture at Large

The Pont Neuf is Paris’s oldest bridge, dating back to the 16th century, and this summer, Louis Vuitton claimed it as its own. The brand decked the surface in a golden version of its signature checkerboard Damier motif and ferried some of the world’s most starry people—LeBron, Rihanna, DiCaprio, Beyoncé—to the front row in a boat. A gospel choir’s rousing benediction filled the air as models, including former Zegna designer Stefano Pilati and rapper Pusha T, sauntered down the runway illuminated by the warm mauve glow of a perfect Parisian sunset. The show closed with a surprise performance by Jay-Z. Vuitton had named Pharrell Williams as its newest men’s creative director back in February, but it wasn’t until this spectacle of extravagance that his arrival was well and truly announced.

It should be noted that there was plenty of navel-gazing and hand-wringing by the fashion press when the Pharrell news

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This ‘slow-fashion’ Seattle designer says there’s enough clothing

Her approach is based in her long history of thrifting, but also in Seattle’s vibrant sustainable-clothing scene. Brands like Girlfriend Collective and Prairie Underground, vintage stores like Indian Summer and Bon Voyage, and designers like Janelle Abbott are among the locals mindfully pushing the dial forward on what sustainable clothing can look like.

In mcLean’s case, that look might be anything from a bucket hat made from a Burberry scarf to patchworked hoodies to hand-dyed denim shorts.

“Seattle is going to be a big place for sustainable fashion,” mcLean declares. Despite our city getting forever blasted for being a paragon of anti-fashion, she believes our penchant for eco-conscious fashion is what makes us unique. “We don’t even second-guess being sustainable, it’s just the way we are,” she says.

Similarly, mcLean’s “bootleg” series brings DIY flair to discarded high-fashion items. She started bootlegging in high school when she flipped

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Pharrell, Louis Vuitton Accused Of Stealing Indie Fashion Designer’s Concept

Pharrell Williams and Louis Vuitton have been accused of stealing an indie designer’s concept.

On Tuesday (June 20), Skateboard P unleashed his debut collection with the fashion house in Paris, showing off the new SS24 garments as the brand’s new menswear creative director. However, on Thursday (June 22), indie fashion designer Kellie Ford took to TikTok to voice her opinion on a bag that looked too similar to a design she crafted.

In a series of videos, the woman detailed how, in 2021, she initially took an LV shopping bag, inserted it into plastic, accessorized it with a scarf, and created a DIY handbag.

Ford alleges that Williams and Louis Vuitton lifted her concept to create their latest handbag drop. “Fast forward to 2023, and under Pharrell’s creative direction for Louis Vuitton, they dropped what looks like is the bag. Yeah, it’s crazy,” she said in the footage.


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The Weekly Closeout: Louis Vuitton brings on Pharrell Williams, Belk plots more outlet stores

It’s been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week and what we’re still thinking about. 

From Petco’s expanded partnership with Canadian Tire to Peeps’ tie up with Pepsi, here’s our closeout for the week.

What you may have missed

Belk to open more outlet stores

Regional department store Belk opened its first outlet store earlier this month in Greeneville, Tennessee. When asked if there were plans to open additional locations, the company said that it was waiting to see how customers responded to the store.

Exterior shot of a Belk Outlet store.

Courtesy of Belk


The retailer quickly moved ahead with expansion plans, though. It will open between four and six Belk Outlets by the middle of April, according to a company spokesperson. 

Moody’s on Tuesday downgraded Belk to a Caa3 rating from Caa2. The downgrade “reflects

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This week’s best-dressed stars: Fann Wong, Fiona Xie, Jesseca Liu and more at the Louis Vuitton fashion show

Louis Vuitton held their Spring/Summer 2023 trunk show on March 1 and front row stars Chantalle Ng, Jesseca Liu, Fann Wong and Fiona Xie came dressed to impress for the occasion in bold looks by the French luxury house. Elsewhere, Eleanor Lee and Glenn Yong slayed at the Maison Margiela x Gentle Monster pop-up. 

Keep scrolling for stars who wowed us with their #OOTDs.

Fann Wong

Fann showed off her gams in a mini and colourfully dotted Louis Vuitton x Yayoi Kusama heels at the Louis Vuitton show.

Chantalle Ng

Stepping out in style! Chantalle reminds us of Cleopatra in her opulent gold two-piece. 

Jesseca Liu

Also going for gold was Jesseca who paired a metallic ruffle top with cargo pants for a sexy-meets-sporty look. She added a touch of whimsy with a dotted purse.

Fiona Xie

Fiona kept her look more pared down by opting

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